Holograms do more than catch the eye, they are vital for protection. Applied to labels and packaging, they guard products against counterfeits. This powerful hologram security feature works by displaying…
In a fast-paced world today, nearly anything can be counterfeited. Whether it’s designer bags, shoes, food or even money, counterfeiting is one of the most difficult issues that we are facing. And in fact, it is one of that many world’s biggest food producers are working to overcome. Even though the historical origins of counterfeit packaging may be unclear, it’s easy to see pains they create in modern markets.
The progressive opening of frontiers and the development of international trade have exposed both producer and consumer to a wide variety of products and brands of diverse origins. Such a situation has increased the choice opportunities offered to consumers and engaged companies into a fierce competition race. However, when faced with such a plethora of products, the consumer has to be the judge and arbitrator. Hence, the question to be asked is which products are authentic?